In 2006, the operation was shifted from London to Auckland, in Brown's native New Zealand. In six months, Martin Brown coded and launched the first version of the website. The company was founded in 1998 by Martin Brown, a former e-commerce manager for London wine merchant Berry Bros & Rudd. It can also be pinned down to a single product, sold by a single merchant.
This data can be packed on a global or regional scale for multinationals and other clients with a broader sales focus. The long-term storage of data allows Wine-Searcher to offer detailed reports and market analysis including current and historical trends.
#Wine searcher manual#
Manual and automated operations run daily to ensure accurate content, removing incorrect or out-of-date lists.
#Wine searcher software#
This is done by bespoke software "spiders", which access websites and data feeds or utilize custom integrations with the target source. They can give products ratings (1 to 5 stars) and upload reviews.Įvery day Wine-Searcher collects and stores online wine lists from a global range of wine retailers, producers and auction houses. On the website and apps users can save the details of products they have tried or purchased, or create a wish list. Users can take a photo of a label to find out more about prices and availability, including nearby stores to current location. The Wine-Searcher and WhiskySearcher apps also offer a label-recognition tool. These are often widely shared, quoted and reproduced elsewhere. It also provides authoritative news pieces and magazine articles.
Wine-Searcher also contains a comprehensive encyclopedia, which covers thousands of grape varieties, product categories, producer profiles and wine regions. Hundreds of thousands of scores and tasting notes from acclaimed critics are offered on the site. Income is derived from advertising solutions, paid access to professional content, and providing access to market data and insight. These huge volumes of high-quality data transactions have established Wine-Searcher as the pre-eminent global source of wines, spirits and beer pricing and availability. In October 2021 the site referred users to merchants for products with a basket value of over US$1 billion. The website and its associated apps attract 4 to 8 million active users each month depending on seasonality, hundreds of millions of searches are made each year around the world.
#Wine searcher full#
The full data set for all products involves billions of data points. Īs of March 2021, Wine-Searcher had approximately 13 million wine, beer and spirit listings from around 24,500 active stores and businesses, across at least 130 countries. There are also both Wine-Searcher and WhiskeySearcher mobile apps for iOS and Android. Wine-Searcher is a web search engine enabling users to locate the price and availability of a given wine, whiskey, spirit or beer globally, and be directed to a business selling the alcoholic beverage.
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